I left the office at 10pm tonight like a truly fantastic and valuable employee. Finished the naming project and sent it off to the clients in the States so we can have a hearty conference call about it in the morning. I think this is probably the best 'first round' of names I've sent out since starting work, or maybe that's just the optimism talking. Who the hell knows, it's possible they won't like any and I'll have to start from scratch, push back the rest of the project, blow the design team's schedule...okay, that's definitely the pessimism blabbing now. I guess when you're looking at 20 possible brand names, the one the client picks might not even be the best one, though sometimes I'm just damn relieved that they like one at all. Fingers crossed for a home run tomorrow. Otherwise my brain is going to feel a lot like this photo.
Comments