The other day I bought a bottle of shower gel. (Don't worry, this post isn't an account of my recent supermarket trip.) The shower gel I picked was called "Palmolive Skin Essentials Pure Cashmere Shower Cream"..."with cashmere extracts". Or more precisely, it contains "extracts of 100% natural cashmere", otherwise known as "hydrolyzed keratin".
The funny thing is I picked it without taking the name literally at all. I simply reacted to the idea of cashmere in the shower, as if I'd be lathering on a fluffy, ridiculously soft cashmere jumper, possibly in a v-neck, which would then stay on invisibly for the rest of the day, all snuggly and stuff, in the same way we're supposed to believe our toothpastes work around the clock fighting plaque and protecting our gums in our sleep. But then I got home and saw that it's real cashmere in there. Real "hydrolyzed keratin".
So I guess theoretically -- and possibly nanotechnologically -- if companies can put cashmere into shower gel, it will be no time at all before there's cashmere toilet paper -- or toilet cashmere. And cashmere shampoo and conditioner. And cashmere shaving cream. And cashmere tampons. In fact, I look forward to the day toilet cashmere is introduced because then Kleenex Cottonelle would be exposed as the big marketing lie that it is, since there's no cotton in there, only virgin wood fibres. (I read it on their FAQ.) Having said that though, Cottonelle is probably one of the smartest names ever. It's like the Lexus of toilet paper. Bravo, Cottonelle.
That's one hell of an attractive product name though! And CHEAP!?
Posted by: Chris | Dec 24, 2006 at 09:28