Five years ago, even two years ago, Taiwan was B.O. land. People pretty much stunk in the humid, gross summertime because they didn't know about deodorant. I would put deodorant on, leave the house and hop on a bus. Sure, I would stay as dry as a dehydrated vegetable, but soon I'd feel overwhelmed by everyone else's lack of deodorant. It was so frustrating. I felt like an adult on a plane during an emergency landing who has already put my own oxygen mask on, except the kid in the seat next to me simply refuses to put the mask on. And there was nothing I could do. Nothing.
Back then, deodorant was really exotic and foreign. Like rare spice or something. (But cheap.) I would see it in the aisles at the drugstore (or chemist) and imagined those little plastic bottles shrugging at me. Communicating a feeling of utter helplessness. Like Superman when all of Gotham wanted him to die, deodorant just wanted to get rid of offensive body odor. But no one looked in its direction. People just sweated. They...swat.
This year apparently is the year of deodorant. Rexona has decided to unleash deodorant on the Taiwanese people. The marketing campaign basically says this: sweat is evil. I say that because I watched a local talk show introduce the powers of deodorant, and the host of the show demonstrated to the TV audience that deodorant can be used over the entire body to stop sweat from coming out of pores.
To emphasize how effective deodorant is, the host used a really overweight guy wearing a too-small white t-shirt with sweat stains as an example. Perfect. The host sprayed deodorant along his arms, all over his back and on his legs. When a guest on the panel asked whether it was unhealthy to block the pores, the host laughed and said, "Of course not! This is what deodorant is for!"
Indeed.
I'm not sure what would happen to someone if they sprayed themselves with deodorant every day, but I imagine Rexona sales would be doing quite well...
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